William Hill are one of the biggest names in the world of gambling, however, many people would associate them entirely with the world of sports betting. So how do these heavyweights fare in the online casino business?
To be truthful www.williamhillcasino.com instantly succeeded in getting my getting my back up by welcoming me to their website with a pop-up, which offered me the choice of downloading their casino software while browsing the website.
I, like many other people, hate pop-ups. Especially when they come from a reputable business such as William Hill, a business that should be more than aware that their clientele know what they have to offer without it being thrust in their faces.
The pop-up seems more frustrating the second it has been cancelled when considering that the website's homepage features an unmissable banner which offers the free download.
Once you get past that initial faux pas, you are faced with a website that is among the more intelligently designed and easy to navigate then most casinos available.
Every aspect of the site is clearly displayed in the menu with a simple, understated 'games' section.
It soon becomes apparent why William Hill can afford to make their games section so simplistic... It is somewhat sparsely populated.
There is nowhere near the amount of games available to the customer compared to some rival websites such as Paddy Power and Virgin Casinos.
This may be an intentional move on William Hill's part as one area in which is surpasses its contemporaries is in the selection of 'actual casino games' that it offers, with numerous variations on Blackjack, Poker and Baccarat which will be enough to keep even the most die-hard card sharks busy.
This goes a long way to helping William Hill casino feel like a casino rather than the a cheap arcade and gives the whole operation a more professional sheen.
William Hill outline all of their promotions in an easy to understand section which is much more approachable than some of its rivals. This helps to build a more personalised relationship with the clientele, who feel more like customers than victims.
A £150 sign up bonus is offered which is competitive and will be more than enough to persuade the good majority.
Overall, there a few annoyances that could be easily overcame to make your time at William Hill more enjoyable but if you like your casino to feel like a casino then this could be the one for you...
